Your team delivers the events. Who's accountable for whether they work?
Fractional Commercial Director, Event Portfolios.
Event Director & Producer.
Presenter.
Most people who can direct a live event can't tell you what it's actually there to achieve. Most people who can shape a commercial strategy have never stood in a room and brought hundreds of moving parts together at exactly the right moment, live, with one chance to get it right. I've spent twenty five years being both, well over a thousand events for some of the world’s leading organisations across Australia, Asia, the US and Europe.
Today that shows up in two ways. I still direct and produce a select number of events each year, for organisations who want it done at the standard it deserves.
And for organisations who run events regularly, I take on the commercial and strategic thinking, the person accountable for whether their events are working and aligned to their business, not just for running them well.
Events Are One of the Best Relationship Tools a Business Has
Most organisations measure an event by the delivery cost. The ones that get real, growing investment in their programs measure something else: what the relationships behind them are worth over years, across everything from a single flagship event to a full annual calendar.
A member's first experience of your conference shapes whether they renew for the next decade. A sponsor's first well run activation decides whether they scale their commitment or quietly let it lapse. A major flagship event, a product launch, an industry conference, a public celebration, does more than fill a venue for its duration, it sets how the market sees a brand for the year that follows.
That case rarely gets made, not because the value isn't real, but because nobody has translated it into the language a board funds decisions in.
How I Work With Organisations
Fractional Commercial Director, Event Portfolios
I own the commercial and operational performance of an organisation's event portfolio. The person accountable for ensuring the event(s) actually work for the business.
Event Direction & Executive Production
I still direct and produce a small number of events each year, by choice. When the stakes are high and the outcome can't be left to chance, this is where I step in personally. The strategy, vision, the plan, and the delivery with executive level leadership over the full event lifecycle.
Keynote Speaking
Practical, experience led keynotes that shift thinking, create alignment and set clear standards for performance, resilience and leadership.
Why Organisations Call Me
Because they need:
Clear leadership, not more opinions
Strategic oversight, not task management
Experience under pressure, not theory
Someone who can see the whole picture and act decisively
This is leadership with intent, and accountability.
SPEAKING ENGAGEMENTS
Brad Cocks is fast becoming one of Australia’s most sought-after presenters. Exploring curiosity and courage in pushing oneself to the limit both in business and personal challenges, Brad shares his unique stories in discovering what is possible.
Honest, vulnerable and authentic, Brad’s resilience and leadership in one of the top five most stressful industries in the world matched with his relentless pursuit of personal challenges have seen him reach breaking point and back to the top again.
Secure his expertise and redefine what is achievable with vision, purpose, high-performance mindset, planning and the simple notion of: “Why Not Me!”
From inspiring the next business leaders to cultivating practical teamwork and achieving your goals, find out how by getting in touch with Brad for your next event today.
Let’s Start With a Conversation
If you need leadership clarity within your organisation, senior direction for an event, or a keynote that delivers more than inspiration, let’s talk.
Trusted by Teams Large and Small
An insightful and lighthearted podcast featuring compelling stories and journeys from event industry leaders and figureheads from around the world.